{"title":"Cameras","description":null,"products":[{"product_id":"canon-xa15-compact-full-hd-camcorder-737766","title":"Canon XA15 Compact Full HD Camcorder","description":"Canon XA15 Compact Full HD Camcorder with SDI, HDMI, and Composite Output is a compact run-and-gun camera that is suitable for ENG, event coverage, and independent and documentary filmmaking. It incorporates SDI, HDMI, and composite outputs. The camera features a 1\/2.84\", 1920 x 1080 CMOS sensor that captures video at various frame rates up to 59.94p, including a 24p mode for a more cinematic feel. The integrated Canon 20x HD optical zoom lens has a 35mm equivalent zoom range of 26.8 to 576mm, and features an 8-bladed iris to render highlights in a more natural manner. The final piece in the image chain is Canon's Digic DV 4 image processor. This high-speed image-processing engine powers Canon's Dynamic IS (Image Stabilization) mode reducing image distortion over traditional up-down, left-right image stabilization by adding correction for camera roll in three axes. The power of the Digic DV 4 allows the camera to simultaneously encode your video to two different codecs and bit rates, allowing you to have web-ready versions of your master footage available as soon as you stop recording. The XA15 features both a 3.5\" OLED touch panel view screen with a 10,000:1 contrast ratio, and a color electronic viewfinder with 1,560,000 dots of resolution. The camera features full manual control and auto modes for exposure, focus, white balance, gain, and shutter speed. The camera provides professional features such as a pre-record buffer, peaking, zebra bars, color bars, and reference tone. The zoom speed is adjustable with variable, constant (with 16 different speed levels), fast, normal, and slow settings. The camera features a detachable top handle with zoom toggle, record start\/stop, IR emitter, tally light, accessory shoe, external mic holder, two XLR connectors with phantom power, and manual audio level controls. Two built-in SD\/SDHC\/SDXC memory card slots allow you to record video to available media cards in both slots at the same time. This allows you to create an instant backup copy for archiving and data protection. You can also capture high-resolution AVCHD or MP4 video files on one card while creating a lower data rate MP4 more suitable for the web on the other card. When using two media cards and the camera is in Relay mode, there is no need to stop shooting to swap out a full media card; when one card becomes full, recording seamlessly switches to the other card. Built-in dual-band Wi-Fi allows you to FTP video files directly from the camera, or play back footage from the memory cards to Wi-Fi enabled TVs and computers. You can also remotely control camera functions from a smartphone or tablet over Wi-Fi, freeing you from remote cables. Advanced Media is CANON authorized reseller. Contact Advanced Media Dubai for Canon XA15 Compact Full HD Camcorder with SDI, HDMI, and Composite Output","brand":"Canon","offers":[{"title":"Default Title","offer_id":52004578394343,"sku":null,"price":1803.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0785\/6429\/4887\/files\/product_737766_bf964400-7747-42c0-8cf7-539ddaf9d07d.png?v=1777028331"},{"product_id":"canon-eos-r6-mark-iii-mirrorless-camera-737536","title":"Canon EOS R6 Mark III Mirrorless Camera","description":"\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch3\u003eHighlights\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cdiv\u003e32.5MP Full-Frame CMOS Sensor\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e7K 60p 12-Bit Internal RAW Light Video\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003eOpen Gate 7K 30p, High-Speed 4K 120p\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003eDual Pixel CMOS AF II \u0026amp; Movie Servo AF\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003eUp to 40 fps \u0026amp; Pre-Continuous Shoot Mode\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e8.5-Stop 5-Axis Image Stabilization\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e3.69m-Dot OLED EVF with OVF View Assist\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e3\" 1.62m-Dot Vari-Angle Touchscreen LCD\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003eCFexpress \u0026amp; SD UHS-II Memory Card Slots\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003eMulti-Function Shoe, Wi-Fi and Bluetooth\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":52004580557031,"sku":null,"price":2436.53,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0785\/6429\/4887\/files\/product_737536_0c722dac-07d1-4a04-abbd-d2f6e1d881cb.png?v=1777028444"},{"product_id":"canon-xa11-compact-full-hd-camcorder-733589","title":"Canon XA11 Compact Full HD Camcorder","description":"Canon XA11 Compact Full HD Camcorder with HDMI and Composite Output is a compact run-and-gun camera that is suitable for ENG, event coverage, and independent and documentary filmmaking. The camera features a 1\/2.84\", 1920 x 1080 CMOS sensor that captures video at various frame rates up to 59.94p, including a 24p mode for a more cinematic feel. The integrated Canon 20x HD optical zoom lens has a 35mm equivalent zoom range of 26.8 to 576mm, and features an 8-bladed iris to render highlights in a more natural manner. The final piece in the image chain is Canon's Digic DV 4 image processor. This high-speed image-processing engine powers Canon's Dynamic IS (Image Stabilization) mode reducing image distortion over traditional up-down, left-right image stabilization by adding correction for camera roll in three axes. The power of the Digic DV 4 allows the camera to simultaneously encode your video to two different codecs and bit rates, allowing you to have web-ready versions of your master footage available as soon as you stop recording. The XA11 features both a 3.5\" OLED touch panel view screen with a 10,000:1 contrast ratio, and a color electronic viewfinder with 1,560,000 dots of resolution. The camera features full manual control and auto modes for exposure, focus, white balance, gain, and shutter speed. The camera provides professional features such as a pre-record buffer, peaking, zebra bars, color bars, and reference tone. The zoom speed is adjustable with variable, constant (with 16 different speed levels), fast, normal, and slow settings. The camera features a detachable top handle with zoom toggle, record start\/stop, IR emitter, tally light, accessory shoe, external mic holder, two XLR connectors with phantom power, and manual audio level controls. The XA11 includes a built-in headphone jack and a Mini HDMI connector, and outputs composite video and audio via a 3.5mm mini-jack. Two built-in SD\/SDHC\/SDXC memory card slots allow you to record video to available media cards in both slots at the same time. This allows you to create an instant backup copy for archiving and data protection. You can also capture high-resolution AVCHD or MP4 video files on one card while creating a lower data rate MP4 more suitable for the web on the other card. When using two media cards and the camera is in Relay mode, there is no need to stop shooting to swap out a full media card; when one card becomes full, recording seamlessly switches to the other card. Built-in dual-band Wi-Fi allows you to FTP video files directly from the camera, or play back footage from the memory cards to Wi-Fi enabled TVs and computers. You can also remotely control camera functions from a smartphone or tablet over Wi-Fi, freeing you from remote cables. Advanced Media is CANON authorized reseller. Contact Advanced Media Dubai for Canon XA11 Compact Full HD Camcorder with HDMI and Composite Output","brand":"Canon","offers":[{"title":"Default Title","offer_id":52004607262951,"sku":null,"price":1218.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0785\/6429\/4887\/files\/product_733589_2f686d60-cf62-44d8-bdf3-0f3ebdbfacda.png?v=1777029711"},{"product_id":"rode-videomic-pro-premium-on-camera-microphone-733875","title":"Rode VideoMic Pro+ - Premium On-Camera Microphone","description":"The Rode VideoMic Pro is a professional on-camera microphone. Capture high-quality audio for your videos with its directional design. It's a compact and lightweight solution for vloggers and filmmakers.","brand":"Rode","offers":[{"title":"Default Title","offer_id":52004939137255,"sku":null,"price":310.02,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0785\/6429\/4887\/files\/product_733875_fe1e66ad-8994-4064-a4cf-de83853d0ae2.png?v=1777033794"},{"product_id":"rode-videomic-ntg-on-camera-shotgun-microphone-738626","title":"Rode VideoMic NTG On-Camera Shotgun Microphone","description":"HIGHLIGHTS: Revolutionary acoustic design with unmatched acoustic transparency and a natural, uncoloured sound Highly directional supercardioid polar pattern and very flat frequency response Unique infinitely variable gain control Auto-sensing 3.5mm output for seamless connection to both cameras and mobile devices Digital USB output for recording to a computer or mobile device Digital switching – controls high-pass filter, pad, high-frequency boost, and safety channel Internal rechargeable lithium-ion battery provides 30+ hours of recording Ultra-lightweight (94g) and rugged aerospace-grade aluminium construction","brand":"Rode","offers":[{"title":"Default Title","offer_id":52005346738407,"sku":null,"price":312.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0785\/6429\/4887\/files\/product_738626_622f4c24-0cc7-4f37-adf6-f42e16692ac4.png?v=1777037232"},{"product_id":"microsoft-h5d-00015-pc-camera-733615","title":"Microsoft H5D-00015 PC Camera","description":"Microsoft H5D-00015 PC Camera: Enhance your video conferencing and streaming with this PC camera. It delivers clear and sharp video quality for professional communication.","brand":"Microsoft","offers":[{"title":"Default Title","offer_id":52005368103143,"sku":null,"price":145.41,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0785\/6429\/4887\/files\/product_733615_9570d80e-0546-4dfe-8bb1-5fc8061fe3c9.png?v=1777038403"},{"product_id":"dji-mic-series-camera-adapter-766985","title":"DJI Mic Series Camera Adapter","description":"The DJI Mic Series Camera Adapter has been designed to enable a direct digital connection between compatible Sony cameras with an MI hot shoe and the DJI Mic Mini or DJI Mic 3 Receiver. Through this adapter, high-quality 48kHz 24-bit digital audio recording can be achieved without requiring additional cables, helping a cleaner and more efficient camera setup to be maintained during professional video production, vlogging, interviews, and content creation workflows. Power delivery to the receiver is also supported when the adapter is connected to a compatible Sony camera, allowing extended recording sessions to be completed with fewer interruptions. In Quadraphonic mode, independent four-track audio output is supported by the DJI Mic 3 Receiver, ensuring precise track separation and flexible audio mixing options during post-production editing for enhanced creative control. Key Features: Direct MI Hot Shoe Digital Connection A seamless connection is enabled between the receiver and compatible Sony cameras through the MI hot shoe interface, eliminating the need for external audio cables. 48kHz 24-bit Professional Audio Recording High-resolution digital sound capture is supported, ensuring clear voice reproduction suitable for interviews, filmmaking, streaming, and professional content production. Camera-Powered Receiver Operation Charging of the DJI Mic Mini and DJI Mic 3 Receiver is supported directly through the camera connection, helping uninterrupted recording sessions to be maintained. Quadraphonic Mode Support (DJI Mic 3 Receiver) Independent four-track audio output is supported when used with the DJI Mic 3 Receiver, allowing advanced track separation and flexible post-production audio mixing. Compact and Lightweight Design A portable and minimal form factor has been provided to maintain a clean camera setup without adding noticeable weight or bulk Specifications: In The Box DJI Mic Series Camera Adapter × 1 Weight Approx. 12 g Dimensions 27.5 × 24 × 21 mm (L × W × H) Compatibility: DJI Mic Mini DJI Mic 3 Important Notes: Not compatible with DJI Mic or DJI Mic 2. Only suitable for Sony cameras equipped with an MI hot shoe. The DJI Mic Series Camera Adapter has been engineered as a reliable solution for creators who require a direct digital audio workflow with compatible Sony cameras. Improved recording efficiency, reduced cable usage, and flexible multi-track audio handling are supported, making it suitable for professional and enthusiast video production environments alike.","brand":"DJI","offers":[{"title":"Default Title","offer_id":52005532532967,"sku":null,"price":70.71,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0785\/6429\/4887\/files\/product_766985_75117463-ee7b-4054-9163-57830fc7cab5.png?v=1777043865"},{"product_id":"sony-alpha-7s-iii-full-frame-mirrorless-camera-719170","title":"Sony Alpha 7S III Full-frame Mirrorless Camera","description":"Capture professional-quality video with the Sony Alpha 7S III full-frame mirrorless camera. This camera excels in low-light conditions and offers exceptional image quality for filmmakers and photographers.","brand":"Sony","offers":[{"title":"Default Title","offer_id":52022326690023,"sku":null,"price":2645.53,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0785\/6429\/4887\/files\/product_719170_b436ae32-f672-4fbb-8f58-ab9e4f1ef6a2.png?v=1777494527"},{"product_id":"sony-alpha-a7r-iv-mirrorless-digital-camera-718900","title":"Sony Alpha a7R IV Mirrorless Digital Camera","description":"Sony Alpha a7R IV Mirrorless Digital Camera Body only Moving to an even higher resolution realm, the Sony Alpha a7R IV continues the noteworthy series of highly capable full-frame cameras, characterized by impressive stills and video performance and versatility. This fourth edition of the a7R sees the inclusion of an updated 61MP Exmor R BSI CMOS sensor and enhanced BIONZ X image processor, which afford impressive imaging results with marked smoothness, a 15-stop dynamic range, and, of course, speed. Up to 10 fps shooting is possible along with the ability to record UHD 4K30 video, both with support for Real-time Eye AF and Tracking AF technologies. The revised sensor design uses a Fast Hybrid AF System, with 567 phase-detection autofocus points, for notably fast and accurate focusing performance. Despite being such a high-resolution sensor, it is also distinguished by its flexible native sensitivity range from ISO 100-32000 for working in a variety of lighting conditions. Additionally, benefitting both stills and video operation, the a7R IV retains the 5-axis SteadyShot INSIDE sensor-shift image stabilization, which is effective to minimize the appearance of camera shake by up to 5.5 stops. Balancing the imaging merits, the a7R IV also sees an updated physical design with more robust weather sealing to suit working in especially harsh weather conditions. In terms of usability, the OLED electronic viewfinder has been boosted to an impressive 5.76m-dot resolution for clear viewing and the 3.0″ rear tilting touchscreen LCD has a high 1.44m-dot resolution for crisp playback, live view shooting, and menu navigation. Dual SD card slots are both UHS-II-rated for faster performance and the inclusion of a USB Type-C port permits tethering and quick in-camera battery charging. Additionally, built-in Bluetooth and both 2.4 and 5 GHz Wi-Fi bands afford wireless transferring and remote camera control from linked mobile devices. Dedicated Accessories from Sony Complementing the camera body is a trio of accessories to increase battery life and enhance audio recording capabilities when shooting video. The VG-C4EM Vertical Grip is the dedicated battery grip, which accepts up to two more NP-FZ100 batteries for extended shooting times. Its ergonomic design also enhances handling when shooting in the vertical orientation. For improved audio recording, and making use of the a7R IV’s updated Multi Interface Shoe and digital audio interface, there is the ECM-B1M Shotgun Microphone , which delivers a digital audio stream directly to the camera for cleaner quality with low noise. For even more advanced audio control, there is also the XLR-K3M XLR Adapter Kit , which is a dual-channel digital XLR audio adapter for connecting external microphones to the camera while still benefitting from the digital audio interface. 61MP Exmor R BSI CMOS Sensor and BIONZ X Image Processor Featuring a back-illuminated design, the full-frame 61MP Exmor R CMOS sensor works with the BIONZ X image processor to offer impressively high-resolution stills and video while minimizing noise, improving speed, and achieving a wide 15-stop dynamic range. This sensor structure works with gapless on-chip lens design and an anti-reflection coating, as well as eliminating the optical low-pass filter, to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution 61MP stills with a native sensitivity range from ISO 100-32000, which can be further expanded to ISO 50-102400. Also it enables internal UHD 4K video recording with a wide 14-stop dynamic range using either the full width of the full-frame sensor or an APS-C-sized area. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture this impressive 15-stop dynamic range with smooth tonal rendering. The sensor and processor combination also avails fast continuous shooting at up to 10 fps at full resolution, for up to 68 consecutive frames, with full-time AF\/AE. Fast Hybrid AF System An updated Fast Hybrid AF system now employs a combination of 567 phase-detection points, which cover approximately 99.7% of the height and 74% of the width of the frame, along with 425 contrast-detection areas for reliable and quick autofocus and subject tracking performance. This focusing system also achieves especially quick speed and reliable tracking, as well as enhanced low-light focusing response down to -3 EV. The use of phase-detection points also enables the use of A-mount lenses via the optional LA-EA3 or LA-EA1 lens mount adapters with full continuous AF\/AE tracking compatibility. The apt focus system also lends itself to a variety of focusing functions for refined accuracy, including Lock-on AF, which maintains focus on moving subjects throughout the use of a configurable frame that is set over the desired moving subject and Expand Flexible Spot, which employs neighboring focus points to retain focus on moving subjects even if the originally selected point loses focus. Additionally, Eye AF can be used to base focus on recognized human subjects’ eyes for portraits and is available in both AF-S and AF-C modes, for both stills and video. Eye AF can be used when photographing animal subjects, too, with any focusing mode when shooting stills. Autofocus can also be used in conjunction with the Focus Magnifier function for critical focus when homing in on minute subject details. The rear touchscreen can also be used for Touch Focus control, and a Touchpad Focus Control mode lets you use the rear screen intuitively while keeping your eye to the viewfinder. Body Design and Built-In Wi-Fi\/Bluetooth Sony Alpha a7R IV An updated UXGA OLED Tru-Finder EVF is featured and has a 5.76m-dot resolution for bright, clear viewing in rich detail, and a dedicated High quality setting enables a 120 fps refresh rate for especially smooth playback of moving subjects. Sony Alpha a7R IV In addition to the EVF, a 3.0″ 1.44m-dot rear LCD is also available, which has a touch panel design for intuitive operation and focusing control. The screen also tilts upward 107° and downward 41° to benefit working from high and low angles. Sony Alpha a7R IV Magnesium alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses and the grip rigidity has been improved for more comfortable hand-holding. Sony Alpha a7R IV Extensive weather-sealing, including enhanced sealing around the battery cover, terminal cover, and chassis joints, has been employed to resist dust and moisture for reliable operation in harsh weather conditions. Sony Alpha a7R IV Using the same NP-FZ100 battery as its predecessor, the a7R IV’s battery life is rated for approximately 530 shots per charge with the EVF or 670 shots with the rear LCD. Sony Alpha a7R IV Dual SD memory card slots allow for flexible file saving and handling and can be configured to partition raw and JPEG files or can be used for overflow recording. Both of the card slots are rated to support UHS-II memory cards for faster transfer speeds. Integrated PC sync terminal for wired flash sync with strobe packs or wireless radio remotes. Sony Alpha a7R IV A USB 3.2 Gen 1 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged from the host power source while connected. Sony Alpha a7R IV Updated Multi Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal. The a7R IV also features a 3.5mm microphone input jack for compatibility with external microphones. Sony Alpha a7R IV Built-in Wi-Fi enables the a7R IV to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. Support for both 2.4 and 5.0 GHz bands also enables wireless tethered shooting support. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera’s shutter. Sony Alpha a7R IV Bluetooth connectivity allows for location data acquisition. Sony Alpha a7R IV 5-Axis SteadyShot INSIDE Image Stabilization Packed into the robust a7R IV is a 5.5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake. Sony Alpha a7R IV For long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization. Sony Alpha a7R IV Pixel Shift Multi Shooting This unique compositing mode allows you to achieve even greater resolution than the 61MP sensor affords. Working in conjunction with the sensor-shift image stabilization, this mode shifts the sensor while making 16 consecutive exposures in order to acquire approximately 240.8MP of information for greater color accuracy and detail than possible with a single exposure, along with an impressive image size of 19,008 x 12,672-pixels. These files can then be merged together during post-production by using the Sony Imaging software suite. Sony Alpha a7R IV UHD 4K Video Recording in XAVC S Format Sony Alpha a7R IV Internal recording of UHD 4K movies is possible in multiple frame rates up to 30 fps and, based on the Super35mm recording area and effective 6K resolution, oversampling renders greater detail and full pixel readout is possible, that is void of pixel binning, for higher quality imagery with reduced moiré and aliasing. Full-frame 4K recording has also been dramatically improved for improved quality when working at mid to high sensitivities to permit full use of the entire sensor width. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both resolutions utilize the 100 Mbps XAVC S format contained within an MP4 wrapper with 4:2:0 sampling. The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling. 4K video recording also avails the ability to produce 8MP stills during playback by taking a frame grab from a movie and storing it as a separate file. Additional Video Features Sony Alpha a7R IV Support for HDR Content: Affording extensive customizable color and gamma controls, the a7R IV allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high-end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image. Sony Alpha a7R IV Slow \u0026amp; Quick Motion: Take more control over your video capture capabilities with a variety of new frame rates available in an S\u0026amp;Q mode. This will allow shooters to capture Full HD video at one of either steps between 1-120 fps. These settings will allow you to slow down action as well as speed up a slow-moving scene. This setting is also NTSC\/PAL switchable. Sony Alpha a7R IV Enhanced Zebra Function: An enhanced Zebra function is ideally suited to aid in monitoring exposure values in high-contrast scenes. Video signal level targets can be set from 0 to 109, and specific ranges can be set to make exposure level adjustments easier. Sony Alpha a7R IV Time Code and User Bit Settings: A time code can be used to record hours, minutes, seconds, frames on image data for more precise editing while the User Bit function can record date, time, and scene number to aid in editing together footage from multiple cameras. Sony Alpha a7R IV Proxy Recording: UHD 4K movies and lower-resolution proxy movies can be simultaneously recorded. The smaller proxy files are ideal for quick previewing or pre-editing that can reduce the time required for final 4K editing. Sony Alpha a7R IV Other Camera Features A Ratings function lets you assign star values, from 1-5, to images in-camera for faster editing and sorting at home during post-production. An advanced 1200-zone evaluative exposure metering sensor delivers consistent and accurate results using multi-segment, center-weighted, or spot metering modes. Highlight and Average metering modes helps avoid blown-out highlights and provide stable auto-exposure, respectively. Anti-flicker shooting automatically recognizes and times the shutter action to minimize the flicker effect for more consistent results on still images. Picture Effect modes: Posterization (Color), Posterization (B\/W), Pop Color, Retro Photo, Partial Color (R\/G\/B\/Y), High Contrast Monochrome, Toy Camera (Normal\/Cool\/Warm\/Green\/Magenta), and Soft High-Key. Creative Style modes: Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn leaves, Black \u0026amp; White, Sepia, Style Box (1-6), (Contrast (-3 to +3 steps), Saturation (-3 to +3 steps), Sharpness (-3 to +3 steps).","brand":"Sony","offers":[{"title":"Default Title","offer_id":52022327116007,"sku":null,"price":2400.77,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0785\/6429\/4887\/files\/product_718900_aee7f190-d1aa-46bf-8c8b-8b7490171072.png?v=1777494554"},{"product_id":"sony-a7c-mirrorless-camera-718755","title":"Sony a7C Mirrorless Camera","description":"The Sony a7C is a compact and lightweight mirrorless camera, offering exceptional image quality in a travel-friendly design. Ideal for photography enthusiasts, this camera combines advanced features with ease of use.","brand":"Sony","offers":[{"title":"Default Title","offer_id":52022327214311,"sku":null,"price":2302.87,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0785\/6429\/4887\/files\/product_718755_6bd971fc-b7ae-4c46-8367-fe2ad298f225.png?v=1777494561"},{"product_id":"sony-fdr-ax700-4k-camcorder-18961","title":"Sony FDR-AX700 4K Camcorder","description":"Sony FDR-AX700 Overview HDR and 4K are now available in an easy-to-use camcorder format with the Sony FDR-AX700 4K Camcorder . Using the HLG format, HDR (High Dynamic Range) images can be recorded and processed for playback on HDR screens. Compared to SDR (Standard Dynamic Range) formats, HDR offers increased color and contrast representation that is immediately noticeable. Dual SD card slots, an LCD and viewfinder, manual controls, a 12x zoom range, and a comfortable form factor make the AX700 an all-around camera for anything from family events to professional filmmaking and videography. Recording in 4K has made focusing more difficult. Missed focus becomes exponentially more obvious with the increase in resolution over HD formats. Sony’s phase detection autofocus uses 273 points to lock onto and track subjects as they move through the frame. Focus speed and tracking can be adjusted to fit your project. So, whether you’re tracking fast-moving vehicles or actors moving through the frame, the AX700 will be able to keep up and maintain sharp focus. For more advanced users, Sony included S-Log2 and S-Log3 picture profiles alongside their S-Gamut color space. Enabling this functionality grants you greater control over the final image through post-production processing. Recording 4K HDR Video Recording Recording in HDR using Hybrid-Log Gamma (HLG) enables you to record and display wider ranges of exposure and color than normally available in SDR media. Without extra processing, HDR recordings can be enjoyed by simply connecting the camera to an HLG-compatible Sony TV using a USB cable. XAVC S Recording Format The XAVC S format is used for 4K and HD recording. Bit rates of up to 100 Mb\/s for 4K, and 50 Mb\/s for Full HD recording, ensure detailed video with minimal compression noise. 100 Mb\/s recording is also available at 120 fps in Full HD, so high-quality slow-motion sequences can be created during post-processing. Proxy Recording Speed up your editing and delivery with the option of onboard proxy recording. Lower-resolution proxy files are captured alongside full-resolution 4K video, for easy sharing and online collaboration, as well as more efficient editing on under-powered computers. When you’re ready, simply substitute the proxy files with the full-resolution ones to finalize your video. Slow and Quick Motion Enjoy creative ways to express time’s passage. The Super Slow Motion and Slow \u0026amp; Quick Motion let you capture motion in the blink of an eye, at up to 960 fps in NTSC or 1000 fps in PAL (40x super slow motion), or in compelling time-lapse sequences, captured at 1 fps for playback at up to 60x natural speed. S-Gamut and S-Log Picture Profiles S-Gamut and S-Log shooting gives you more flexibility to custom-tailor your images by performing color grading in post-production. S-Log3 and S-Log2 gamma provide wide dynamic range shooting (1300%), to minimize blown highlights and crushed blacks. While exposure may be more difficult to judge off the LCD and EVF, exposure zebras are available, indicating areas of overexposure using clear stripes on the image preview. An adjustable level lets you accurately dial in the ideal exposure for everything from skin tones to sunlit landscapes. Timecode \/ User Bit For professional workflows and multicamera editing requirements, standard SMPTE Timecode and User Bit can be included with your recordings. With embedded timecode, synchronizing multiple cameras for editing is incredibly simple, while custom eight-digit User Bit codes allow fast indexing and media management on larger projects. Phase-Detection Autofocus Wide Coverage Up to 273 phase-detection focus points cover over 80% of the entire image area. This makes autofocus coverage widespread and dense enough to quickly capture subjects, such as fast-moving ones that are otherwise difficult to focus on. Focus Tracking Easily keep track of your focus areas with phase-detection AF frames around in-focus subjects. Switching between focus points is seamless as well, with a simple touch on the screen to select a new focus target. Five levels of AF Subject Switching Sensitivity are available. The Responsive setting allows the camera to switch quickly among multiple subjects or focus points, while the Locked-On setting favors a single subject. Adjustable Tracking Depth Range Select an AF tracking depth configuration within a range from “1” to “5”—from the narrowest setting for relatively little movement, to the widest setting for relatively dynamic movement. This lets you take advantage of specific ways to track subjects according to your expressive intentions, subject movement, and shooting conditions. Features Monitoring The OLED electronic viewfinder allows for confident compositions. Its wide contrast and color reproduction help accurately represent the image to be recorded. The 3.5″ touchscreen LCD panel provides a convenient way to monitor your compositions. Not only can the touch functionality be used for menu navigation, but focus points can be selected as well. Manual Lens Ring Using the switch on the side, the lens ring facilitates smooth and precise manual adjustment of either focus or zoom. Manual Dial The manual dial and buttons on the side of the body allow for swift, easy adjustment of iris (aperture), gain\/ISO, and shutter speed. Built-In ND Filters Choose among Clear, 1\/4, 1\/16, and 1\/64 neutral density filters to adjust the light level entering the lens. This gives video makers the freedom to precisely control shutter speed and aperture for greater creative possibilities. Utilize the ND filters outdoors to open up the lens and create out-of-focus backgrounds. Dual Memory Card Slots Dual slots for SD card and SD card\/Memory Stick support, with both simultaneous and relay recording. Use relay mode where long recording sessions need to span across both cards; for critical recordings, the simultaneous recording mode provides a backup for improved flexibility in client and production workflows. LANC Port The built-in LANC port allows connection to a LANC-compatible accessory, so you can control the camcorder remotely. 4K HDMI Output Send clean 4K video to external monitors and even off-board recorders, or simply enjoy your recordings on a TV, with the HDMI output. The full-size (Type-A) HDMI terminal provides a more secure connection than commonly-found Mini or micro-HDMI terminals. MI (Multi-Interface) Accessory Shoe The MI Shoe is compatible with various general-purpose accessories, and further expands the camcorder’s shooting capabilities in a range of situations.","brand":"Sony","offers":[{"title":"Default Title","offer_id":52022330228967,"sku":null,"price":1469.62,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0785\/6429\/4887\/files\/product_18961_04fd2b49-76fa-427f-b9e7-1f98c8eeb0ea.png?v=1777494701"},{"product_id":"sony-a6600-mirrorless-camera-77090","title":"Sony a6600 Mirrorless Camera","description":"Sony a6600 Mirrorless Camera Power in Your Hands With an emphasis on speed and versatility, the Sony a6600 is a sleek-yet-fully-featured APS-C-format mirrorless camera well-suited for both stills and video. Sporting a revised 24.2MP CMOS sensor, the a6600 is capable of producing high-resolution photos and up to UHD 4K video with no recording time limit, more efficient processing, faster focusing, and features in-body image stabilization for steadier shooting in difficult lighting conditions. 24.2MP Exmor CMOS Sensor and BIONZ X Processor A revised APS-C-format 24.2MP Exmor CMOS sensor realizes smooth, nuanced image quality with minimal noise and high sensitivity from ISO 100-32000, which can further be expanded to ISO 102400 for working in low-light conditions. The sensor features a unique design that utilizes thin copper wiring, enhanced circuit processing, and an enhanced front-end LSI to boost light-gathering abilities, reduce noise, and increase readout speeds to benefit video recording. The sensor and BIONZ X processor combination also avails a top continuous-shooting rate of 11 fps with AF and AE and permits 16-bit recording with 14-bit raw file output for a wider tonal and color scale. UHD 4K Video Recording in XAVC S Format UHD 4K video recording is possible up to 30p and uses full pixel readout with 6K oversampling to yield greater detail with reduced moiré and aliasing. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both resolutions utilize the 100 Mb\/s XAVC S format contained within an MP4 wrapper with 4:2:0 sampling. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling. No recording limit for movie recording, allowing for longer takes and uninterrupted shooting of live events. Affording extensive customizable color and gamma controls, the ZV-E10 allows users to adjust the gamma, black level, knee, color level, and more. Use the same S-Log2 Gamma Curve that is found on high-end Sony Cinema cameras, which squeezes up to 1300% more dynamic range into the video signal then traditional Rec. 709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image. Slow \u0026amp; Quick (S\u0026amp;Q) mode allows shooters to capture Full HD video at specified steps between 1-120 fps. These settings will allow you to slow down action as well as speed up a slow-moving scene. Interval shooting mode is ideal for creating time-lapse movies with the aid of Imaging Edge software. Intervals can be selected between 1-60 seconds for recording up to 9999 sequential free. Autofocus and Image Stabilization Fast Hybrid AF System Covering nearly the entire sensor area, a powerful 4D FOCUS system incorporates 425 on-chip phase-detection points along with 425 contrast-detection areas for precise focusing in as little as 0.02 seconds. The density of focusing points from this hybrid AF system also enables Real-time Tracking, for intelligent subject tracking, and Real-time Eye AF to base focus on recognized subjects’ eyes for portraits (either humans or animals) and is available for both AF-S and AF-C modes, for stills or video. Lock-on AF maintains focus on moving subjects through the use of a configurable frame that is set over the desired moving subject Expand Flexible Spot employs neighboring focus points to retain focus on moving subjects even if the originally selected point loses focus Focus Magnifier function can be used for critical focus when homing in on minute subject details Rear touchscreen can also be used for Touch Focus control and a Touchpad Focus Control mode lets you use the rear screen intuitively while keeping your eye to the viewfinder 5-Axis SteadyShot INSIDE Image Stabilization Packed into the svelte body is a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake. For long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization. Body Design and Connectivity The XGA Tru-Finder 2.36m-dot OLED electronic viewfinder offers a bright, high-resolution means for eye-level monitoring, and also sports a dedicated 120 fps mode for smoother viewing when tracking moving subjects. Rear 3.0″ 921.6k-dot LCD touchscreen can be tilted 180° upward or 74° downward to suit working from high and low angles. Integrated 3.5mm headphone and microphone ports afford greater control over audio during video recording. Included NP-FZ100 rechargeable lithium-ion is rated for approximately 810 shots per charge when working with the LCD screen. In addition to the battery, the a6600 can also be powered via a USB connection to a computer or mobile battery. This connection can also be used to charge the battery. Robust magnesium alloy body offers a durable profile, and also incorporates dust and moisture seals to protect against harsh environments. A rigid metal lens mount better supports working with larger, heavier lens designs. An ergonomic grip structure is ideal for long shooting sessions and facilitates easy access to the main control buttons and dials. Built-in Wi-Fi enables the a6600 to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. The linked mobile device can also display a live view image on its screen and remotely control the camera’s shutter. Bluetooth connectivity allows for location data acquisition. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required.","brand":"Sony","offers":[{"title":"Default Title","offer_id":52022341435623,"sku":null,"price":1371.02,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0785\/6429\/4887\/files\/1588862282_1502813.jpg?v=1779820358"},{"product_id":"sony-alpha-a6400-mirrorless-digital-camera-76602","title":"Sony Alpha a6400 Mirrorless Digital Camera","description":"Sony Alpha a6400 Mirrorless Digital Camera α6400 Mirrorless APS-C Interchangeable-Lens Camera Capture the best of life. Advanced APS-C camera with 24.2 MP Exmor CMOS sensor, the World’s fastest autofocus (AF) speed1 at 0.02 sec., advanced Real-time Eye-AF and Real-time object Tracking AF with Wide 425-phase\/425-contrast detection AF points over 84% of sensor, up to 11fps continuous shooting3 with continuous autofocus and auto-exposure, 4K HDR video2, 180-degree tiltable touchscreen LCD and Wi-Fi for easy file transfer and remote control. Available in body-only and body + lens options. Features 24.2MP and incredible image quality The a6400’s APS-C image sensor with approximately 24.2 effective megapixels uses copper wiring and a highly effective circuit process, resulting in efficient light collection that achieves a wide sensitivity range (Expandable ISO 100 – 102400) and excellent low noise performance even at high ISO. The design significantly increases readout speed, enabling functionality including 11fps continuous shooting3, 4K recording2 with full pixel readout without pixel binning and Full HD 120fps high-speed shooting. A front-end LSI supports the image processing of the new-generation BIONZ X image processing engine. Advances in image processing algorithms have further improved the superb image clarity, texture reproduction and image quality. World’s fastest autofocus1 with 4D FOCUS The α6400’s unrivaled 4D FOCUS™ system boasts the world’s fastest autofocus (AF) acquisition time1 that can lock focus on even the fastest moving subject in as little as 0.02 seconds1. It also boasts an incredible 425 phase detection and 425 contrast detection AF points that are densely positioned over 84% of the image area, effectively tracking subjects as they move across the frame. Moreover, the α6400 takes full advantage of its enhanced fast hybrid AF for movies in both HD and 4K2. With the optimized new-generation subject motion prediction algorithm from the α9. Both AF detection accuracy and tracking performance have been boosted. Advanced Real-time Eye-AF Advanced “Real-time Eye AF” employs artificial intelligence to detect and process eye data in real time, resulting in improved accuracy, speed and tracking performance of Eye AF. With a half press of the shutter button, the camera can automatically detect the eyes of the subject and activate Eye AF in all autofocus modes and when in either AF-C or AF-A mode, eye capture is continuously maintained. Additionally, the preferred eye (left or right) of your subject can be selected as the focus point. Choices include Auto\/Right Eye\/Left Eye, and a Switch Right\/Left Eye function is assignable to a custom function as well. Real-time Tracking AF “Real-time Tracking” utilizes a special object recognition algorithm that processes color, subject distance (depth), brightness (pattern) as spatial information, plus AI information including face and eye location, ensuring that all subjects can be captured with extreme accuracy and precision. This can be activated by a simple half press of the shutter button, or can be assigned to a custom function as well. Up to 11fps3 at 24.2MP with AE\/AF tracking The α6400 has been designed to allow for high resolution, continuous shooting at high frame rates. It features a front-end LSI that works with the image sensor, BIONZ X image processing engine and a newly designed shutter mechanism with ‘braking feature’ to enable continuous shooting at impressive speeds up to 11fps3 with continuous autofocus and auto-exposure tracking at full 24.2MP resolution while utilizing the mechanical shutter, and up to 8 fps3 with full AF\/AE tracking while silent shooting. The α6400 can also shoot continuously for up to 116 JPEG and 46 compressed RAW frames4, thanks to a large buffer. These shots can be viewed immediately after shooting, even when in high-speed continuous shooting mode. 4K movie2 w\/ 2.4x oversampling4, full pixel readout, no pixel binning The α6400 offers internal 4K (QFHD: 3840 x 2160) recording2 in Super 35mm format with full pixel readout and no pixel binning at 2.4x oversampling4 (6K equivalent) for the ultimate 4K footage with exceptional detail and depth. Additional professional video features include; HDR (HLG), S-Gamut3\/S-Log3and 3, plus Gamma Display Assist, the ability to record Full HD at 120 fps for up to 5x slow motion HD video7, both a mic jack and XLR compatibility via the MI shoe, enhanced Zebra functionality, focus peaking, picture profile settings, as well as Time Code \/ User Bit, clean HDMI output and much more. Fast Hybrid AF allows smooth focusing for movies Effective use of the focal plane phase-detection system makes focusing during movie shooting fast and stable. The upgraded Fast Hybrid AF technology keeps your subject in constant smooth focus no matter the scene. This advanced AF plus touch focus functionality on the 180-degree titlable LCD make it an ideal camera choice for many vloggers and video creators that are regularly creating and uploading content online. Touching the subject that you wish to focus on the screen initiates accurate and smooth continuous focus tracking, while analyzing color, brightness pattern, distance (depth) and face information. AF drive speed and AF Tracking Sensitivity are also adjustable to support creative movie making. 180-degree fully tiltable LCD touch screen for self-recording The fully tiltable (180-degree), 3” (3.0-type) LCD flip screen with 921k-dots of high-resolution allows for simple and effective selfie-style shooting for both still image and video capture. Utilizing this capability, vloggers will be able to check and monitor composition throughout their entire creative process. The LCD screen is also equipped with touch functionality, with options for Touch Pad, Touch Focus, Touch Shutter and new Touch Tracking which quickly activates “Real-time Tracking” through the touch screen. A wide variety of touch screen operations The LCD offers a wide variety of touch operations enabling intuitive shooting and fast focus operation. The Touch Focus function allows the desired focus point to be specified instantaneously by touching the subject on the monitor. Touch Shutter function instantaneously focuses on the subject touched on the monitor and releases the shutter, so that the desired subject can be captured with one touch. The touchpad function allows smooth focus position adjustment while using the viewfinder. Sliding a finger across the monitor moves the focus area position and can be moved smoothly while looking through the viewfinder. Touch Tracking function, works by touching the subject that you wish to focus on the screen and then half-pressing the shutter button activates Real-time Tracking. When shooting movies, touching the subject initiates tracking that maintains focus on the subject. Footnotes 1 Among interchangeable-lens digital cameras equipped with an APS-C image sensor as of January 2019, based on Sony research, measured using CIPA-compliant guidelines, and internal measurement method with an E 18-135mm F3.5-5.6 OSS lens mounted, Pre-AF off and viewfinder in use. 2 SDHC\/SDXC memory card of Class 10 or higher is required for movie recording in XAVC S format. UHS-I (U3) SDHC\/SDXC card is required for 100Mbps recording. Movie recording is possible for approximately 29 minutes. Footnotes 3 High-speed continuous shooting is available at up to approx. 11fps in “Hi+” continuous shooting mode and up to approx. 8fps in “Hi” continuous shooting mode. Maximum fps will depend on camera settings. 4 With “Hi” continuous shooting mode. Sony internal measurement. Footnotes \u0026amp; Legal 5 The latest version of Imaging Edge “Viewer” and PlayMemories Home desktop applications are required 6 Connect this product to an HDR (HLG) compatible Sony TV via a USB cable when displaying HDR (HLG) movies. 7 S-Log2 and S-Log3 functions assume video processing after shooting. 2019 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Sony, Exmor, BIONZ X, Tru-finder and the Sony logo are trademarks of Sony Corporation. All other trademarks are trademarks of their respective owners. Features and specifications subject to change without notice.","brand":"Sony","offers":[{"title":"Default Title","offer_id":52022350741735,"sku":null,"price":979.02,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0785\/6429\/4887\/files\/product_76602_6dec807a-16c3-41c5-b7d1-7bf980e3a486.png?v=1777495243"},{"product_id":"sony-fdr-ax43a-uhd-4k-handycam-camcorder-13079","title":"Sony FDR-AX43A UHD 4K Handycam Camcorder","description":"Sony FDR-AX43A UHD 4K Handycam Camcorder Capture ultrasmooth video on the go with the FDR-AX43A UHD 4K Handycam from Sony . This compact camcorder features a built-in gimbal with Balanced Optical SteadyShot image stabilization and a low-light Exmor R CMOS image sensor to produce crisp, high-quality UHD 4K video or 16.6MP still photos. Record up to UHD 4K video at 24 or 30 fps using Sony’s XAVC S codec at rates up to 100 Mb\/s or up to 50 Mb\/s 1080p HD video. Fast, intelligent autofocus tracks your subjects while keeping them sharp, and the ZEISS Vario-Sonnar T zoom lens features a 20x optical\/30x digital zoom in 4K and up to 250x digital zoom in HD. The FDR-AX43A’s Dual Video mode enables you to record MP4 movies simultaneously with your XAVC S 4K video, perfect for playback on your phone and faster uploading to your network or the web. The Dual Video Mode also enables the use of the Highlight Movie Maker, a one-button function that creates a highlight reel of your footage you can quickly play back at an event. A 4K time-lapse mode can be used to condense your adventures or capture stunning nature or atmospheric sequences. Tilting Touchscreen LCD For monitoring your shots from behind the camera or from the front when using the camera for vlogging, the 3″ 921K tilting touchscreen LCD is ideal for selfie-style shooting and for all other shot composition options. Simply flip the screen to its open position and power is automatically turned on, giving you access to the camera’s settings menu for fast and easy operation. Easy Point-and-Shoot Operation The FDR-AX43A camcorder features a range of automatic image and audio options for easy point-and-shoot operation as well as enhanced manual controls that offer greater creative freedom for advanced users. An assignable ring on the front of the camcorder can be assigned to control of zoom, focus, exposure, iris, shutter speed, exposure, or white balance. 1\/2.5″ Exmor R Low-Light CMOS Sensor The CMOS sensor provides enhanced sensitivity for capturing high-quality images with less noise under dark as well as bright shooting conditions. Built-In Gimbal with Optical Stabilization The FDR-AX43A’s integrated gimbal with Balanced Optical SteadyShot image stabilization cushions your images against shaking and jarring, even while running or zoomed in. ZEISS Vario-Sonnar T Lens with 20x Optical Zoom The ZEISS Vario-Sonnar T lens features a wide 35mm equivalent focal length of 26.8mm (in movie mode) to fit more into your shots and a 20x optical zoom range in UHD 4K. Multicoating reduces unwanted reflections, ghosting, and flares. To get you closer to the action, the zoom range can be extended up to 30x\/40x (4K\/HD) using Clear Image Zoom. Fast Intelligent AF The Fast Intelligent AF uses accurate contrast-detection autofocus to minimize lens motion, predicting the AF range, and accelerating lens drive, so you can capture more fleeting moments. 5.1 Channel Onboard Audio Capture During AVCHD recording, a 5.1 channel built-in microphone captures active sounds coming from five directions, so you can experience your home movies the way you experienced them while recording. Level meters on the LCD panel provide visual monitoring of each channel’s levels. Note: The 5.1 channel audio is only available when recording in AVCHD, so it is not available for UHD 4K recording, which uses the XAVC S codec. Lower Noise Audio Performance The microphone is designed to gather clear sound from five directions, making it possible to faithfully reproduce audio with clearly defined separation. High-Speed Full HD Recording Shoot in 1080p at 120 fps and bring it into your editing software to produce high-resolution slow-motion footage. This is useful for reviewing, in greater slow-motion detail, sports and everyday action that can occur too quickly in real time for you to see clearly. XAVC S, AVCHD, and MP4 Codecs The FDR-AX43A records 4K and HD movies in the XAVC S format, which uses MPEG-4 AVC\/H.264 for video compression and linear PCM for audio compression, while saving files in an MP4 wrapper, which allows for extensive record times and easy editing. Additionally, you can choose to record HD in AVCHD (ideal for HDTV and Blu-ray disc burning) or MP4 (ideal for sharing over the internet). Dual-Video Recording Record two movies at the same time, one in the maximum-quality XAVC S or AVCHD format and another in MP4 format. This gives you a small file ready for instant sharing, plus a professional-grade file for further editing. 4K Time-Lapse Capture 4K still images continuously over an extensive period of time at a selected constant interval from each shot to the next, edit the entire sequence of still images in postproduction, and enjoy playback of that series of images as a time-lapse movie. Super-Sampled Full HD Playback Enhance your viewing experience, even without a 4K television. Using super-sampling, the camera automatically down-converts 4K footage to exceptionally detailed Full HD. Timecode and User Bit Timecode and User Bit can be added to movies as data elements. The Timecode function records hours\/minutes\/seconds\/frames on image data for precise advanced video editing. The User Bit function records information such as date, time, and scene number in eight-digit arbitrary numbers, and is useful for editing movies using two or more cameras. 3″ Clear Photo LCD Touchscreen Display The flip-out, tilting 3″ 921K LCD provides a crisp view perfect for viewing, playback, or vlogging. Highlight Movie Maker Highlight Movie Maker automatically selects the best scenes from your videos and creates a short MP4 highlight reel of your recorded action to share and enjoy instantly. Simple Connectivity to Smartphones via Wi-Fi\/NFC Built-in Wi-Fi\/NFC support enables easy connectivity with smartphones for one-touch sharing and one-touch remote control. NFC (near-field communication) provides “touch connection” convenience when transferring images to Android smartphones and tablets. Simply touch your NFC-compatible device to the camcorder to establish a connection. Live Streaming Share the adventure as it happens via Ustream live streaming. Now your circle of friends and family can share the excitement in real time by simply logging in to Ustream from anywhere. You can also link your favorite social accounts to notify your friends when you start streaming video. Multicamera Control Add a different point of view by including other camera angles to your movies. Connect to up to five compatible Sony cameras via Wi-Fi and use the camcorder’s LCD to preview what the other cameras are seeing and simultaneously start recording on all synced cameras. After recording, you can use the PlayMemories Home software (available as a free download on Sony’s website) to easily edit and create multiview movies. Intelligent Auto Mode Intelligent Auto mode goes a step beyond traditional auto modes by analyzing your shot and then automatically selecting the appropriate settings from ten distinct scene modes and wind noise reduction. There are 60 different combinations possible: Portrait, Baby, Tripod, Backlight, Landscape, Spotlight, Twilight, Macro, and Low light. Multi Interface Accessory Shoe Expand photographic and movie shooting possibilities by attaching optional accessories via the Multi Interface Shoe. Attach an electronic viewfinder, external flash, stereo microphone, or even a compatible remote control via the Multi Terminal. Trimming Playback Connect to your 1080p HDTV via the camcorder’s HDMI output and select a specific portion of the 4K picture for playback. You can move the section using the camcorder’s menu toggle and scale it using the zoom lever. Additional Features Dual Record (video and still image recording) Photo capture from movie Face Detection and Smile Shutter Motion\/Golf Shot BRAVIA Sync (CEC) Lock-on AF My Voice Cancelling","brand":"Sony","offers":[{"title":"Default Title","offer_id":52022353035495,"sku":null,"price":833.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0785\/6429\/4887\/files\/product_13079_a1c64cab-929a-4347-b90f-dfe4a22d2bd8.png?v=1777495356"},{"product_id":"sony-zv-e10-ii-mirrorless-camera-with-16-50mm-lens-black-775951","title":"Sony ZV-E10 II Mirrorless Camera with 16-50mm Lens (Black)","description":"HIGHLIGHTS:","brand":"Sony","offers":[{"title":"Default Title","offer_id":52122991853799,"sku":null,"price":1218.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0785\/6429\/4887\/files\/product_775951_63500b4e-3be9-4208-b8d5-e22af681f95d.png?v=1779951025"},{"product_id":"sony-a7-iv-mirrorless-camera-780295","title":"Sony a7 IV Mirrorless Camera","description":"Sony a7 IV Mirrorless Camera 33MP Exmor R BSI CMOS Sensor Newly Sony a7 IV developed 33MP Exmor R full-frame sensor features a back-illuminated design that promotes high clarity, low noise, and vivid color rendering. This design benefits working in low-light conditions and works in conjunction with a broad sensitivity range of ISO 100-51200. The sensor’s design also achieves an impressive dynamic range of approximately 15 stops and files can be recorded in raw, JPEG, or the 10-bit HEIF format. BIONZ XR Processor Using the flagship-class BIONZ XR engine, high-speed image processing capabilities are available for fast continuous shooting, 4K video recording, and advanced AF tracking performance. The quick processing also helps to reduce rolling shutter and other motion distortions for clean rendering of moving subjects. In terms of shooting speeds, the Sony a7 IV sensor and processor enable up to 10 fps shooting, using either the mechanical or electronic shutter and with AF\/AE enabled. Also, the buffer permits recording up to 828 consecutive uncompressed raw + JPEG frames when using a CFexpress Type A card. Video Recording Sony a7 IV 4K 60p Video Recording in 10-Bit Making full use of the high-resolution 33MP sensor and fast processing capabilities, UHD 4K 30p XAVC HS 10-bit recording is possible using the full width of the sensor, offering 7K oversampling for impressive sharpness and realism. There is also oversampled 4K recording, via a 4.6K capture area, with a Super 35 crop, that offers UHD 4K output up to 60p in 10-bit. No recording time limit allows for unlimited clip lengths and the camera’s physical design features an improved heat-dissipating structure to promote longer possible recording times; longer than one hour of continuous 4K 60p 10-bit 4:2:2 recording, for example. The a7 IV employs a pair of codecs to suit different workflows: XAVC HS, which uses HEVC\/H.265 encoding to retain more detail at smaller bitrates and XAVC S-I, which is an intraframe codec for consistent performance and quality at bitrates up to 600 Mb\/s. S-Cinetone, S-Log3, and Other Color and Gamma Controls S-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that matches the FX9 and FX6 cameras, along with the a1 and a7S III, and is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights. HLG (Hybrid Log-Gamma) support permits recording within a wide color gamut for producing HDR-ready content directly from the camera. S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image. Fast Hybrid AF System AI-Based Autofocus Covering approximately 94% of the image area, a Fast Hybrid AF system incorporates 759 phase-detection points for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications. Real-time Tracking and Real-time Eye AF Borrowing from the flagship AF system, the a7 IV has tuned tracking and subject detection capabilities that lock onto subjects quickly and refines focus accurately on recognized eyes and faces of subjects: Real-time Tracking is an AI-based subject recognition system that recognizes color, pattern, and subject distance information for high accuracy and focusing speed. Beyond just tracking subjects, Real-time Eye AF fine-tunes the focusing accuracy and recognizes human, animal, and bird’s eyes for critical sharpness. Real-time Eye AF even maintains focus on a subject’s eye when they leave and re-enter the frame, allowing for working in more spontaneous shooting situations. AF During Video Recording and Additional Focusing Modes Real-time Eye AF is fully supported during video recording, for subject detection and tracking of human, animal, and bird eyes while shooting. For more control over how focus shifts appear during recording, seven-step AF transition speeds and five-step AF subject shift sensitivity controls let you refine how quickly focus shifts from point to point and how smoothly focusing shifts occur. Focus Map is a unique way of visualizing depth of field and functions in a similar way to peaking with a colorful overlay of the scene that indicates which parts of the scene are in front of and behind the focus point depending on the chosen aperture. A feature carried over from the FX6 digital cine camera, AF Assist lets you intuitively switch over to manual focus control for adjusting focus position when working with AF. This is a quick way to shift selective focus between various subjects in a scene while recording. A unique solution to compensate for how certain lenses perform when racking focus, Focus Breathing compensation will automatically smooth focus transitions and maintain a consistent field of view when changing the focus position during a shot. This mode crops into the image slightly and corrects for any detected shifts in composition when focusing is happening. This function is compatible with select E-mount lenses, check Breathing Compensation lens compatibility here . Body Design, Connectivity, and Streaming Viewfinder and LCD Screen An improved QVGA OLED Tru-Finder EVF features a 3.68m-dot resolution that is approximately 1.6x higher in resolution than its predecessor for sharper, clearer viewing. This viewfinder supports both standard 60 fps and 120 fps frame rates for smooth motion rendering and its physical design has a long 23mm eye point, 0.78x-magnification, and 37.3° field of view. Perfect for vlogging or other self-recording needs, the side-opening 3.0″ 1.03m-dot vari-angle articulating screen can be used in a front-facing orientation or can be tilted up or down to suit working from high or low shooting angles. This LCD is a touchscreen, too, for intuitive shooting control and menu navigation. Ports and Interface Full-size HDMI A port offers a more reliable connection when working with external recorders. A USB 3.2 Gen 2 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged or powered from the host power source while connected. Both 3.5mm headphone and external microphone ports facilitate greater control over audio recording. Multi Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal. USB Type-C port can be paired with an optional Ethernet wired LAN adapter to provide 1000BASE-T connectivity, wired remote shooting, or FTP transferring. 5-Axis SteadyShot INSIDE Image Stabilization Enhanced 5.5-stop effective 5-axis SteadyShot INSIDE image stabilization system compensates for five different types of camera shake encountered during handheld shooting of stills and video and allows users to confidently use any lens, even adapted lenses, for critical shooting without encountering blur from camera shake. For long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization. Additionally, specifically for video, there is also an Active IS mode that adds even more precise stabilization methods for even smoother footage straight out of camera. Advanced External Flash Control Suiting working with flash while photographing fast-moving subjects, P-TTL flash metering is possible in between each exposure when working with lo, mid, or even hi-speed continuous shooting modes. This helps to maintain stable illumination if making low-light bursts and greatly benefits working in changing light or low-light conditions. The updated flash control system also helps to reduce flash trigger lag, uses the camera’s AWB information for natural color rendering, and supports adjusting select flash and transmitter units directly from the camera’s interface. Sony a7 IV Wireless Connectivity and Streaming Built-in Wi-Fi enables the remote camera control and instant sharing of imagery to mobile devices for direct sharing online, and support for both 2.4 and 5 GHz bands also enables wireless tethered shooting support. This connectivity also provides remote camera control. Sony a7 IV Use of the Imaging Edge mobile app is benefitted by Bluetooth to maintain a reliable connection between the camera and mobile device. Supports Visual Story for easy cloud-based deliver of photos and videos immediately after shooting. Sony a7 IV Live streaming is possible directly from the camera simply by connecting the camera to a computer or compatible mobile device via USB, allowing the camera’s video and audio capabilities to be used for live social media and video conferencing. 4K 15p, FHD 60p\/30p, and HD 30p recording settings are available and there are also internal Creative Look and Soft Skin effects for a refined image quality straight from the camera. 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Triple-Base ISOs The same 6K CMOS sensor also provides the choice of a trio of ISO speeds: 800, 3200, and 12,800, so you can capture both the brilliance of settings like Times Square or a full-sun landscape and the nuances of available light scenes like an interior location or a nighttime city skyline. Multiple Recording Formats Different projects demand specific recording formats, and the C400 has you covered with up to 6K60 Cinema RAW and HQ, ST, and LT Cinema RAW Light 12-bit modes. Oversampled 4K with amazing detail is available in 10-bit 4:2:2 with frame rates up to 120p, all without cropping the image on the sensor. Slow- and fast-motion can be captured at rates up to UHD 4K120 and 2K180. Canon has made your editing process easier with two new codecs: XF-AVC S and XF-HEVC S, both featuring an easier naming system and folder structure and metadata preservation, all within the established MP4 format. Dual Media Slots Fans of proxy recordings will appreciate the CFexpress Type-B and SD card slots on the C400, which enable sub-recording and proxy capture using the SD card slot while simultaneously recording up to raw using a CFexpress card. Optional PL-Mount Adapter Widen your lens choices to include a range of beautiful pro cinema \"glass\" using the separately available PL-RF adapter for the C400. This adapter includes side lock plates for a secure fit and transfers Cooke\/i metadata for VF\/X and other post-production uses. Mechanical ND Filters Whether you're shooting a cine-style feature or grabbing run-and-gun footage for a documentary or event coverage, you'll appreciate the ability to quickly dial in up to 10 stops of ND filtration with the C400. This near-instant exposure adjustment enables you to maintain your chosen depth of field since it negates the need to stop down on your lens. 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